All too often, car manufacturers wet our taste buds with concept cars to set your petrol fuelled heart racing with excitement.  All too often, this excitement is squandered when the manufacturer explains the car will never go into production.

Thankfully, Jaguar is holding its hands over your mouth to catch your sigh of disappointment as they announced on Friday that they intend to launch the new C-X75 hybrid supercar.

Adrian Hallmark, Jaguar Brand Director explains that the launch of the car signifies Jaguar’s renewed confidence and excellence in technological innovation. This claim isn’t just marketing twaddle either. The car has been developed in association with the Williams F1 team who will provide their engineering expertise in areas including aerodynamics, carbon composite manufacture and hybrid technologies.

This alliance is clearly a fruitful one because the C-X75 boasts some incredible figures, most notably those relating to the term ‘hybrid’. The car will exceed 200mph; do 0-60mph in less than three seconds and 0-100mph in less than six, all with less CO2 emissions (g/km) than a Vauxhall Corsa. In fact, at 99g/kg its performance is comparable to a Toyota Prius (82-92g/kg).

What is less comparable to a Prius, is the price tag. Expect to shell out at least £700,000 for one of the 250 cars set to role off the production line. Did I hear a sigh? Even if you can’t fork out the 700k, the C-X75 is still of consequence. The exterior design might not be as revolutionary as the famous XJ220 was, but all this hybrid technology is going to be increasingly important in the next few years and a Toyota Prius isn’t for everyone. The C-X75 is the first real indication that you don’t need to loose sleep over the demise of the supercar. You might not be able to afford one now but that’s how technology works, it becomes more affordable over time, which is why some Formula 1 technology eventually works its way into our road cars. Manufacturers launching cars like the C-X75 are safeguarding the future of the supercar one model at a time.

Specialised Covers can tailor car covers for an extensive list of Jaguar models and were responsible for tailoring both driving and reveal covers for the C-X75. We are proud to continually work on a number of projects with Jaguar Land Rover.

Jaguar will be taking expressions of interest via its website www.jaguar.com or via the dedicated C-X75 contact centre on the following numbers:

UK: 0800 015 8605

International: +44(0)1932 335370 or +44(0)1932 335365

China: 400 820 8955