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Sao Paulo motor show: An evolving industry

The Sao Paulo motor show isn’t known for its prestigious credibility of motoring offerings, after all, the previous 26 shows have been fairly lackluster. But something special’s been happening in Brazil and although the cars may not compare to the big models within Europe, the people of Brazil are certainly excited.

The reason why the Brazilian motoring industry - and subsequently the South American motoring industry as a whole – is so deprived compared to the western world, is due to a strict formula that allows only small, inexpensive vehicles built on proven and sturdy underpinnings to be produced. Thus restricting the presence of burly, powerful motors.

So at first glance, the headline acts at the Sao Paulo motor show may not wow a European market, but it’s not a European market the show's aimed at…

Toyota Etios

The Etios, Toyota’s global car aimed at emerging markets has been released in both saloon and hatchback. It’s the first Toyota launched in Brazil and the company have set an annual production target in Brazil of 70,000.

Chevrolet Onix


The Onix is a direct adaptation to suit Brazil’s rough and ready road conditions. Built in Brazil as a five-door hatchback, the Onix will be available with 1.0 litre and 1.4 litre engines, which can run on petrol, ethanol or a combination of both. A high level of specification is being offered, including Bluetooth connectivity and Chevrolet’s MyLink infotainment system.

Hyundai HB20

Like the Etios and Onix, the HB20 has been specifically crafted for a Brazilian market, name included – Hyundai Brazil. The HB20 shares its basic features with the European i20 and similar to popular customisable Citroen DS3, the HB20 will be available in nine trim levels, alongside a choice of 1.0 litre and 1.6 litre fuel engines.

Renault Clio Mercosur

Renault is upping their efforts to penetrate the tough Brazilian market with a budget version of the Clio. The Clio Mercosur is the latest incarnation of the Clio 2, with the front and rear borrowing inspiration from the Clio 4, revealed at last month’s Paris Motor Show.